THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF MS GLOW PRODUCTS, THROUGH BRAND TRUST ON GEN Z FACTORY WORKERS IN JEPARA DISTRICT

THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF MS GLOW PRODUCTS, THROUGH BRAND TRUST ON GEN Z FACTORY WORKERS IN JEPARA DISTRICT

ABSTRACT Purpose: This study examines the impact of celebrity endorsements on purchase decisions, Polycarbonate with brand trust as a mediating variable, in the context of the Indonesian cosmetics industry, specifically MS Glow.Design/methodology/approach: A quantitative research approach was applied, utilizing a sample of 400 Gen Z garment workers

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Application of new external cooling cycles in technological scheme of helium extraction and natural gas liquefaction

The paper presents the results of studying a combination of new technological solutions in the processes of natural gas liquefaction and helium extraction.The most common and effective way to ensure cooling capacity in the natural gas liquefaction process is to use a cascade cycle on mixed refrigerant (MFC) as external cooling.The influence of intr

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The beneficial effect of yoghurt containing Lactobacillus rhamnosus on caries prevention in children with diabetes mellitus type 1

Background / Aim: Children with type 1 diabetes mellitus are thought to have an increased risk of caries.This study aimed to examine the Protective Wear short-term effect (sixty days long) of commercially available yoghurt consumption containing the Lactobacillus rhamnosus probiotic culture (LGG yoghurt) on the oral Streptococcus mutans count and s

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