THE IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE DECISION OF MS GLOW PRODUCTS, THROUGH BRAND TRUST ON GEN Z FACTORY WORKERS IN JEPARA DISTRICT
ABSTRACT Purpose: This study examines the impact of celebrity endorsements on purchase decisions, Polycarbonate with brand trust as a mediating variable, in the context of the Indonesian cosmetics industry, specifically MS Glow.Design/methodology/approach: A quantitative research approach was applied, utilizing a sample of 400 Gen Z garment workers